Opportunity:
The concept of growing up, becoming an adult, is ingrained into our minds from the moment we are able to understand it. We are brought up under the notion that we are one day going to have to fend for ourselves, create a live for ourselves, and in the end be the only one we are able to depend on. It is a daunting idea that we like to push to the background and hope will ever so slowly fade away with time. In reality, as time begins to pass, this particular ideas presence becomes even more evident, until the day finally comes when we are adults. We allow ourselves to grow and become the young men and women that we are today without any previous knowledge as to how or why. We are set up to learn for ourselves what the world is all about, from the largest of tasks to the smallest. One very important characteristic that us young adults must quickly come to learn is that, to fuel our ever growing minds and bodies, we must learn how to cook! Growing up we are fed and clothed, housed and schooled, but through it all we are never truly taught how to cook. The select few that do know how started at a young age or have been self taught. When the time comes where there is no one left to cook for us, and our funds are running dangerously low, we must realize that it is solely on us to grow up and learn what's cooking! My application provides multiple different services in one, teaching the consumer how to cook, teaching them what to cook, teaching them where to buy the ingredients, and so much more. People can often be very limited in their means, therefore within this application it is available where to purchase the most cost efficient ingredients as well as low budget meals and snacks. Within each category (Breakfast, Lunch, Dinner, and Snack) there are many, many different recipes. Varying in health needs, whether that be gluten free, vegetarian, vegan and so much more. All of these recipes include step by step instructions as well as lists containing everything you need to get the job done, and where to purchase the ingredients. One thing that is able to set this apart from so many other applications is that the app includes where to buy the ingredients at the lowest cost. Not only can this be useful for young adults and college students, but any family or person that needs a little help feeding themselves and saving money. The market for this opportunity is mainly within the young adult area, but can be applicable to anyone wanting to learn how to cook or needing some assistance as to what to cook. Along with that it can also be applied to growing countries or areas with low funds. This sort of opportunity can be found everywhere leading it to be very large, as well as never truly lacking in that area of supply. There will always be new generations who have a desire to learn how to cook.
Innovation:
There can be many components to an application that allow it to be innovative or new. The concepts that I am bringing to the table that allow for it to be most innovative for this particular market is the idea that there are ingredients lists with where to purchase the most cost effective products. This allows for those who are up and coming to not only learn how to shop and cook, but how to do so without overspending or choosing the wrong things. My application alone is not enough to set it apart from other sorts of apps that have recipes, but the fact of the matter is the amount of detail that would be involved with this app. There is always something else to be discovered within my app, whether it be health tips, certain types of dishes, or where to purchase the selected items.
Venture Concept:
My venture concept in itself is unique but the area to which I am marketing is not. However do to, again, the uniqueness of the qualities within my application I find it very easy to believe that it would not have a hard time persuading customers to become involved. There would be some competition in the field but the idea of keeping this relatively low budget will help to entice my market pool. Along with that this particular application would be easy to download and use. It can be found on any smart device or phone and will allow the user the ability to be flexible with what they create. Some possible weaknesses is that this is an up and coming idea, it is always a risk bringing a new idea into an already established market. Some people are simply set in their ways and don’t enjoy the idea of something new, but I still have faith that this would be able to be a big success.
Three Minor Elements:
“Secret Sauce” - I believe that, again, my secret sauce will be my applications ability to help consumers save money. One thing that everyone loves, besides of course food, is saving money. With that being said something that will set my app apart from others will be that very thing.
Next - My next venture for this application would be sponsorships. By having big names and or fitness advocates talk on behalf of my application, gaining revenue and of course consumer market.
Future - The next big thing for me would simply be growing and learning as a person. I will be able to gain more wisdom through such a task and be able to learn and grow as a person, leading me to become better and do big things. I hope to eventually grow this application but then sell it. I think maybe keeping a portion of it to continue gaining income but not have it as my priority.
Summary:
Throughout this course I have been able to acquire so much interesting feedback. Some of which has helped me to morphe this application into what it has become. Although most of it was positive there was definitely some constructive criticism as well. In the beginning this concept was molded solely for college students, but as time progressed I saw that many people were encouraging me to venture out and allow as many people as possible to partake in the app, which I also believed to be a great idea. Besides that the majority of my feedback was super positive and helpful.
